MEKAMON

Developed by UK-based Reach Robotics, MekaMon are augmented reality battle bots that engage in real life and digital AR battles with opponents around the world. To illustrate MekaMon’s unique gaming experience, we took a futuristic approach and developed a brand identity that references a portal – an intersection of physical and virtual worlds – and achieves an inviting and mysterious look. Striving to convey the idea that MekaMon is complex, immersive, and limitless, we crafted both design and messaging to set the tone of the brand.

ROLE: CREATIVE DIRECTION & EXECUTION / AGENCY: ENLISTED / PROJECT: BRAND IDENTITY