ORRO

Inspired by Orro’s responsive lighting technology that detects presence and adjusts automatically to mimic natural patterns of lighting, the brand identity manifests the desirable circadian rhythm and the lack of disruption. Each touchpoint needed to deliver on Orro’s mission to transform light into an enriching home experience–a smart product that feels timeless, well-made, and intuitive. The name ORRO is a palindrome expressed with symmetry and balance; the brand color accents represent the calming dawn and dusk hours. The direct-to-consumers packaging is made with ecological materials, impressing with just enough mystique to create a memorable out-of-box experience.

ROLE: CREATIVE DIRECTION & EXECUTION / AGENCY: ENLISTED / PROJECT: BRANDING & PACKAGING DESIGN